We’ve collected our best brand engagement and asset management resources and put them in one place. Whether you’re into infographics or webinars, blog posts or case studies, there’s something here for you as you navigate the choppy waters of brand governance.
Read, watch, or listen to them at your leisure and let us know if you have any feedback.
Case Studies
T. Rowe Price
Knowing that perfection is a moving target, the brand team at T. Rowe Price isn’t hung up on creating the ideal brand center. Rather, they treat BrandWorks as a living, breathing, growing organism.
VCU Health and Children’s Health
Find out why VCU Health and Children’s Health were recognized by the eHealthcare Awards for rewriting the rules of brand governance using the latest brand center technology.
Downloads
Brand Management Scorecard
We found there is no one-size-fits-all model to brand governance. That’s why we created this scorecard. Find out your organization’s biggest challenge in sustaining brand.
Compare Brand Asset Management Software
What’s essential to a successful brand management platform? Whether you’re in the market or just curious, use this interactive worksheet to compare and evaluate the solution that best fits your goals.
Discussing Brand Governance
Monigle joined Branding Magazine and two seasoned brand leaders for a look beyond the logo police to see just what brand governance is, why it matters, and how it gets done.
7 Ways to Unlock Brand Value Through Your Brand Center
Open the door to powerful new possibilities. Take your asset management system beyond the basics and make it a strategic resource for your brand.
Webinars
A New Breed of Brand Concierge
In a recent webinar, guest speakers from Deloitte and Forrester discussed brand management best practices and the latest digital tools that enable you to successfully manage brand.
Sustaining Brand Beyond Day Two
In this webinar, join Kelley Grover - Senior Global Brand Manager at Deloitte - as we discuss the evolution of Deloitte's brand center, Brand Space, and introduce the “new rules” of brand governance that all brands should follow.
NN Group Webinar
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite being around for over a century, the brand team knew that doing the same thing for yet another year was simply not a viable option.
Blogs and Articles
Linking brand to results: How, when and what
Ultimately, brand delivers sales. It’s the most obvious outcome. However, it is the most complex to find causality or correlations. Brand also impacts perceptions, word of mouth, and margins relative to competitors. Often these are easier measures to correlate to brand investments.
Abandon Digital Asset Management – It’s time for Brand Asset Management
Historically, brands had time to develop guidelines and assets slowly. Time was available to cure them. Digital asset management (DAM) systems grew in this environment. Assets were seen as static, stable, and with limited applications. Software platforms emerged to support this top-down, push-it-out approach. They have evolved today to push things out faster, but lack the ingredients (expertise) to ensure that what is delivered creates an engaging humanized experience.
Your Brand Scorecard – Part 2: 20 questions for clarity
We have developed our report card for brands– to produce your scorecard, rate each of the 20 items below on a scale of one to five, with five being best in class and one being impromptu behavior.
Your Brand Scorecard – Part 1: A two-dimensional concept
Brand managers often use primary research to track and assess brand performance. While this approach is good for understanding the external dimensions of brand performance, it overlooks an equally important aspect of a brand: the internal strength of a brand.
The building of a Brand Center – Part 3: A new mindset
A brand center is a content-rich, concentrated version of a typical brand website. It puts a brand lens on the user experience for specific tasks and relevant content.
The building of a Brand Center – Part 2: Avoid the IT transformation problem
As the digital evolution of customer experience continues to gain momentum, businesses are struggling to determine who should own the customer experience.
How to get a Brand Center approved
Many of you have asked, “While I am getting my brand center budget approved, what should I do to get ready?” There are three key components to building a brand center. Below we describe each one in the order of occurrence and the key leverage point in each one.
Why brand is your best recession-proof investment
Expectations matter. I once worked in a company where employee tenure was very high. After a few years there, I noticed that most people did not have the resources they needed or the time off to meet much of their personal needs for health, family, and friends.
Calculating the ROI on a Brand Center
Unbelievable occurrence. I put a question into Google and I did not get an answer. The question was “How to make a case for a brand center?”
Is now the time for a Brand Center?
Global mergers and acquisitions hit new highs in 2021. PWC estimates that the number of deals announced in 2021 exceed 66,000, up an unprecedented 24% from 2020.