We’ve collected our best brand engagement and asset management resources and put them in one place. Whether you’re into infographics or webinars, blog posts or case studies, there’s something here for you as you navigate the choppy waters of brand governance.
Read, watch, or listen to them at your leisure and let us know if you have any feedback.
Case Studies
T. Rowe Price
Knowing that perfection is a moving target, the brand team at T. Rowe Price isn’t hung up on creating the ideal brand center. Rather, they treat BrandWorks as a living, breathing, growing organism.
VCU Health and Children’s Health
Find out why VCU Health and Children’s Health were recognized by the eHealthcare Awards for rewriting the rules of brand governance using the latest brand center technology.
Downloads
Brand Management Scorecard
We found there is no one-size-fits-all model to brand governance. That’s why we created this scorecard. Find out your organization’s biggest challenge in sustaining brand.
Compare Brand Asset Management Software
What’s essential to a successful brand management platform? Whether you’re in the market or just curious, use this interactive worksheet to compare and evaluate the solution that best fits your goals.
Discussing Brand Governance
Monigle joined Branding Magazine and two seasoned brand leaders for a look beyond the logo police to see just what brand governance is, why it matters, and how it gets done.
7 Ways to Unlock Brand Value Through Your Brand Center
Open the door to powerful new possibilities. Take your asset management system beyond the basics and make it a strategic resource for your brand.
Webinars
A New Breed of Brand Concierge
In a recent webinar, guest speakers from Deloitte and Forrester discussed brand management best practices and the latest digital tools that enable you to successfully manage brand.
Sustaining Brand Beyond Day Two
In this webinar, join Kelley Grover - Senior Global Brand Manager at Deloitte - as we discuss the evolution of Deloitte's brand center, Brand Space, and introduce the “new rules” of brand governance that all brands should follow.
NN Group Webinar
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite being around for over a century, the brand team knew that doing the same thing for yet another year was simply not a viable option.
Blogs and Articles
How to get a Brand Center approved
Many of you have asked, “While I am getting my brand center budget approved, what should I do to get ready?” There are three key components to building a brand center. Below we describe each one in the order of occurrence and the key leverage point in each one.
Why brand is your best recession-proof investment
Expectations matter. I once worked in a company where employee tenure was very high. After a few years there, I noticed that most people did not have the resources they needed or the time off to meet much of their personal needs for health, family, and friends.
Calculating the ROI on a Brand Center
Unbelievable occurrence. I put a question into Google and I did not get an answer. The question was “How to make a case for a brand center?”
Is now the time for a Brand Center?
Global mergers and acquisitions hit new highs in 2021. PWC estimates that the number of deals announced in 2021 exceed 66,000, up an unprecedented 24% from 2020.
Why a Brand Center belongs in your rebranding RFP
Research, brand strategy, architecture, naming, visual identity… As you think about what to include in your RFP (Request for Proposal) for your future rebrand or (increasingly common) brand refresh, these are all pieces you’re probably already scoping.
Avoiding pitfalls in the customer journey: Allocating brand resources
If you have aligned your company around the importance of brand, the next challenge you face will be the allocation of resources to brand. Often resources are concentrated on the consumer experience (CX). This CX focus undercuts the delivery of a better overall experience.
Brand alignment: the meaning and measurement behind the buzzword
Recently, we completed a research project with 50 brand leaders and their teams. These brands were selected because they operated, at scale, over $1B in sales, most have global reach, and they had undergone a rebranding. We discovered the following insights.
Branding during the great resignation – Part ll: Personal and system accountability
The harsh reality of bad management shows up in the news and stock prices, quickly. To minimize brand failure, two forms of accountability are required.
Branding during the great resignation – Part I: Expertise as an employee benefit
The scale and speed of brand management has changed. In response, brands have grown their marketing investment by over 150% in 2021. Often overlooked while these investments are made is the role employees play in delivering a brand
Part III – Unlocking value through brand ecosystems: Three key ingredients that make your brand rise to the top
Brand ecosystems exist. They perform at the speed with which loyalty is won or lost. They scale to decisions to build value. Branded ecosystems are juggernauts. So how does this happen? Brand managers have created alignment in three ways.