We’ve collected our best brand engagement and asset management resources and put them in one place. Whether you’re into infographics or webinars, blog posts or case studies, there’s something here for you as you navigate the choppy waters of brand governance.
Read, watch, or listen to them at your leisure and let us know if you have any feedback.
Webinars
A New Breed of Brand Concierge
In a recent webinar, guest speakers from Deloitte and Forrester discussed brand management best practices and the latest digital tools that enable you to successfully manage brand.
Sustaining Brand Beyond Day Two
In this webinar, join Kelley Grover - Senior Global Brand Manager at Deloitte - as we discuss the evolution of Deloitte's brand center, Brand Space, and introduce the “new rules” of brand governance that all brands should follow.
Blogs and Articles
What’s Your Brand Governance Style?
We all agree it's time to stop playing brand cop, but what are we moving toward? Following conversations with nearly a dozen brand leaders, we’ve identified eight new styles on the rise.
DAM vs. BAM
Content isn’t just assets; it’s a part of the business process. When you think about managing that content and what it means to your broader business goals, sometimes a Digital Asset Management (DAM) system isn’t enough.
5 Key Takeaways from DAM LA
At the largest conference dedicated to digital asset management on the West Coast, we gained insight into how leading-edge organizations are using DAM to advance their brands.
To Build or Buy Your Brand Center?
Organizations have long wrestled with the idea of building new enterprise applications as opposed to buying a ready-made solution. Here are some considerations for your brand center.
Four Bright Ideas on Brand Governance
Brand governance is not one size fits all; it’s a continuum. In conversation with leaders in financial services, healthcare, and hospitality industries, we discussed the different ways they found success.
Downloads
Brand Management Scorecard
We found there is no one-size-fits-all model to brand governance. That’s why we created this scorecard. Find out your organization’s biggest challenge in sustaining brand.
Compare Brand Asset Management Software
What’s essential to a successful brand management platform? Whether you’re in the market or just curious, use this interactive worksheet to compare and evaluate the solution that best fits your goals.
Discussing Brand Governance
Monigle joined Branding Magazine and two seasoned brand leaders for a look beyond the logo police to see just what brand governance is, why it matters, and how it gets done.
7 Ways to Unlock Brand Value Through Your Brand Center
Open the door to powerful new possibilities. Take your asset management system beyond the basics and make it a strategic resource for your brand.
Case Studies
Synchrony Financial
As a spinoff from GE Capital, find out how Synchrony Financial replaced 80 years worth of brand equity to rebrand as a standalone company and drove brand engagement using their brand center.
T. Rowe Price
Knowing that perfection is a moving target, the brand team at T. Rowe Price isn’t hung up on creating the ideal brand center. Rather, they treat BrandWorks as a living, breathing, growing organism.
VCU Health and Children’s Health
Find out why VCU Health and Children’s Health were recognized by the eHealthcare Awards for rewriting the rules of brand governance using the latest brand center technology.