Every brand is at a different stage of their brand journey.
This evaluation gives you a simple score out of 100 as your baseline brand management score. This score can serve as a starting point to conversation with where your brand is exceeding against competitors, and where you have opportunity or necessity to improve. This can be used to initiate conversation among your team as to where to prioritize activities that can best deliver against your brand and business goals.
Want to know how you match up to competitors similar to your brand? Send your scorecard results to Angelique Bolding at email@example.com to get a personalized comparison evaluation to firms similar to yours.