Find out your organization’s biggest challenge in sustaining brand.
The rules of brand governance are being rewritten.
If you believe that stewardship is about providing freedom within a framework, and that guidance, education and engagement are key to success then you’re in the right place. We’re brand experts working together with our roster of like-minded global brand clients to create the world’s leading brand management software and rewrite the rules of brand governance together.
The days of the fixed 200-page PDF guideline and brand launch book are behind us. Guidelines become obsolete within weeks and attempting to police them rigidly across a decentralized organization is both futile and an ineffective use of resources. In a world where brand is increasingly defined by experiences and delivered by a multitude of internal functions and agencies, we need a better way.
Join the revolution and let’s banish the perceptions of the brand cop forever. Welcome to the new era of the Brand Concierge.