How Deloitte used BEAM to launch their new brand to more than 200,000 associates worldwide.
The rules of brand governance are being rewritten.
If you believe that stewardship is about providing freedom within a framework, and that guidance, education and engagement are key to success then you’re in the right place. We’re brand experts working together with our roster of like-minded global brand clients to create the world’s leading brand management software and rewrite the rules of brand governance together.
The days of the fixed 200-page PDF guideline and brand launch book are behind us. Guidelines become obsolete within weeks and attempting to police them rigidly across a decentralized organization is both futile and an ineffective use of resources. In a world where brand is increasingly defined by experiences and delivered by a multitude of internal functions and agencies, we need a better way.
Join the revolution and let’s banish the perceptions of the brand cop forever. Welcome to the new era of the Brand Concierge.
Engagement
Foster emotional connections to your brand story, promise, and strategy through education, inspiration, and communication.
Ease of Use
Ready access to assets, guidelines, templates, and dynamic tools enable the creative process and expedite the production of on-brand collateral.
Efficiency
Reduce the time your organization spends updating assets and resources, communicating changes, and responding to asset requests.
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Tailored Design & UX
Bring your brand center to life by creating a site that aligns with every aspect of your brand to tell your story in a compelling and engaging way.
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Brand Guidelines
Interactive web-based guidelines connect the verbal and visual identity directly to brand assets, so users can learn about the brand and bring it to life.
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Asset Management
Upload, organize, and manage your brand assets as an administrator in a way that is easy for your associates and vendors to find and download exactly what they need.
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Office Template Generator
Maintain brand standards while providing your users the flexibility to create presentations and documents that are tailored to a specific audience.
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Brand Showcase
Share best practices and inspire creativity by encouraging your associates and partners to submit examples of their “on brand” materials and showcase them to all.
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Dynamic Collateral
Enable users to create or request branded marketing materials – anything from brochures and business cards to uniforms – without the need for design skills.
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Approval Workflow and Help Desk
Shed the Brand Cop perception by offering a digital concierge experience that allows users to submit materials for review, ask questions, or make requests for help with all things brand.
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Reporting and Analytics
Utilize built-in reporting and analytics to monitor asset usage trends and identify potential opportunities for brand education or awareness campaigns.
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Content Management
With drag and drop functionality and a familiar WYSIWYG editor, among a host of other administrative features, controlling the use of assets and updating content is a breeze.
Mission control for world class brands.
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"Brand Vault has become a self-service site, not just for brand assets, but also for understanding what our brand is about. The metrics are mind-blowing! A year and a half in and we’re still getting 300 new first-time employee users a month - not all new hires." -
"My time is no longer spent repeatedly fielding requests for individual assets when I can simply point them to the brand center and allow them to self-serve from a collection of approved materials…maintaining a consistent brand identity." -
"Having just launched a new brand identity at our organization, BEAM made our launch more successful and helped us to reach and engage employees more quickly and efficiently."
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"Having the Help Desk has been amazing. People are very pleased to be getting responses in 24 hours. It’s been great to build our credibility."