Webinar: Sustaining Brand Beyond Day Two - A New Approach to Modern Brand Governance
The rules of brand governance are being rewritten.
If you believe that stewardship is about providing freedom within a framework, and that guidance, education and engagement are key to success then you’re in the right place. We’re brand experts working together with our roster of like-minded global brand clients to create the world’s leading brand management software and rewrite the rules of brand governance together.
The days of the fixed 200-page PDF guideline and brand launch book are behind us. Guidelines become obsolete within weeks and attempting to police them rigidly across a decentralized organization is both futile and an ineffective use of resources. In a world where brand is increasingly defined by experiences and delivered by a multitude of internal functions and agencies, we need a better way.
Join the revolution and let’s banish the perceptions of the brand cop forever. Welcome to the new era of the Brand Concierge.
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Tailored Design & UX
Bring your brand center to life by creating a site that aligns with every aspect of your brand to tell your story in a compelling and engaging way.
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Brand Guidelines
Interactive web-based guidelines connect the verbal and visual identity directly to brand assets, so users can learn about the brand and bring it to life.
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Asset Management
Upload, organize, and manage your brand assets as an administrator in a way that is easy for your associates and vendors to find and download exactly what they need.
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Office Template Generator
Maintain brand standards while providing your users the flexibility to create presentations and documents that are tailored to a specific audience.
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Brand Showcase
Share best practices and inspire creativity by encouraging your associates and partners to submit examples of their “on brand” materials and showcase them to all.
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Dynamic Collateral
Enable users to create or request branded marketing materials – anything from brochures and business cards to uniforms – without the need for design skills.
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Approval Workflow and Help Desk
Shed the Brand Cop perception by offering a digital concierge experience that allows users to submit materials for review, ask questions, or make requests for help with all things brand.
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Reporting and Analytics
Utilize built-in reporting and analytics to monitor asset usage trends and identify potential opportunities for brand education or awareness campaigns.
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Content Management
With drag and drop functionality and a familiar WYSIWYG editor, among a host of other administrative features, controlling the use of assets and updating content is a breeze.
Mission control for world class brands.
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"Brand Vault has become a self-service site, not just for brand assets, but also for understanding what our brand is about. The metrics are mind-blowing! A year and a half in and we’re still getting 300 new first-time employee users a month - not all new hires." -
"My time is no longer spent repeatedly fielding requests for individual assets when I can simply point them to the brand center and allow them to self-serve from a collection of approved materials…maintaining a consistent brand identity." -
"Having just launched a new brand identity at our organization, BEAM made our launch more successful and helped us to reach and engage employees more quickly and efficiently."
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"Having the Help Desk has been amazing. People are very pleased to be getting responses in 24 hours. It’s been great to build our credibility."